ALL INFORMATION IS EXTRACTED FROM - EVENT MANAGEMENT - A Professional and Developental Approach
EVENT MANAGEMENT - INTRODUCTION
The benefits of event management and event tourism are increasingly being realised by many developing countries such as South Africa.
Events are becoming established as an integral and major part of tourism development and marketing strategies.
The goals of event tourism could be:
a) to attract foreign and domestic visitors
b) to spread tourist demand more evenly through and area
c) to expand the traditional tourist season
d) to create a favourable image for a destination